For the coach, consultant and expert who has helped people get real results and has nothing to sell them.
The Micro-Product Builder decides with you what your product should be, names it, outlines it, and writes the whole thing. It runs on the same small product model that brought 100,000 buyers into my last company that later sold for eight figures.
You have helped people. Some paid you. Some were friends who needed you at the right moment.
Either way, you have the part that matters. You know how to get someone a result.
That is not a small thing. Most people selling online cannot do it.
So why is none of that sitting somewhere a stranger can buy it?
Not for lack of effort. You have read the books and taken the courses.
Nobody ever showed you the shape. What goes in a product. What stays out. How small it should be. How you know when it is finished.
Your knowledge is fine. It has never been packaged.
Most people try to build the big one. The full program. The complete method. The certification. Everything they know, in one place.
That takes months. It usually never ships.
A micro-product is the opposite end. One problem. One person. One sitting for the buyer.
It sells for very little. Sometimes $9. Sometimes $49. The money is not the point of it.
The point is that a stranger pays you, gets a result, and now knows exactly who you are.
That is a micro-product. Small on the surface and heavy underneath, because a buyer is worth more than a follower will ever be.
Every small product that works passes the same two tests. Call it Hot and Small.
Hot. The problem has to itch today. Something a person would search for at 11pm.
Small. The problem has to be fixable in one sitting. If it takes six months to solve, it belongs in your high-end work.
Most people get one of the two. They pick a burning problem that is far too big, or a tiny problem nobody loses sleep over.
The Micro-Product Builder runs your knowledge through both tests before it writes a word.
Count what you already own. Courses. Templates. Frameworks. Notebooks full of good ideas.
Every one of them handed you a recipe.
A recipe is a list of steps you still have to cook. Somebody else already did the hard thinking, then left you standing in the kitchen at midnight.
So the shelf fills up. And the table stays empty.
The Micro-Product Builder does the cooking.
You answer questions for 20-40 minutes. The product comes out finished. There is no blank page anywhere in it, and no week three where you lose interest and open a different tab.
Open it after breakfast and you own a product before lunch.
A product you finish today gets in front of people this week.
If they buy it, you know what to build next and you start Monday.
If they do not, you found that out in seven days for $29. The slow version of you finds it out in seven months, after a launch that took a season to build.
Most people are not short on ideas. They are short on finished things.
Years ago we wrote a book called The Book of Coaching.
We sold it for $4.99. We sold close to 100,000 copies from our own website.
That $4.99 book is how most people found us. The money on that sale was never the reason we did it.
Then we made a second small product at $99, and that brought in the next wave.
Those two products built a database of around 500,000 people. The company later sold for eight figures.
None of it started with an expensive program. It started with something small that fixed one real problem.
I have taught this model to founders in more than 100 countries since. Now it runs as an app.
You look at the big names and you see the mastermind and the certification. Look at what got you in the door.
A paperback under $30. Over a million copies sold. That book is the front door to everything else he owns.
You met her through a book that cost about $20. Booking her to speak at your event starts at $200,000.
The Rapid Planning Method sells for $29 on his own site. Seven video sessions. A $29 product feeding a business that sells events costing thousands.
The pattern repeats every time. The small product is the entrance. Everything expensive sits behind it.
When someone asks what you do, you send a link. The conversation gets shorter and it ends in a sale more often.
Someone who has paid you $19 is a different human being from someone who liked your post. They have already trusted you with a card.
The pressure comes off. You can test four small ideas in a month and find out what people want.
Opinions from friends are polite. Money is honest.
If you have 200 people sitting in an email list you have gone quiet on, you now have something to say to them.
A post, an ad, or a podcast appearance finally lands somewhere that takes payment.
People who bought something small from you are the same people who buy the expensive thing later. This is where that list comes from.
No more 11pm outlining sessions for a program you have restarted three times.
This is a tool you keep. New idea on Tuesday, new micro-product on Tuesday.
You know things that would change someone's month. Right now they live in your head. This puts them somewhere a stranger can reach.
The Micro-Product Builder is an app. You log in and it interviews you.
It asks who you help and what you have watched work.
Then it does the part that has been stopping you.
At the end you download the finished product:
Nothing to configure. No prompts to learn.
I could charge $200 for this and it would still be worth it. One micro-product built inside the app earns that back on a handful of sales.
I priced it at $29 on purpose.
It is the same thing I am teaching you to do. A small price brings more people through the door, and some of those people work with me later.
You are watching the model run on you while you read about it.
Full access to the Micro-Product Builder app, with no subscription attached
Your idea tested against Hot and Small before a single word gets written, so you are not building something nobody wants
A name for your product that a buyer understands in one read
The complete outline, structured so the buyer gets a result and not a lecture
The finished product, written for you, ready to hand over the moment someone pays
A file you own forever, yours to sell or give away
The 150 Product Ideas Library, so you never face an empty screen
Unlimited builds, because a new idea next month should cost you nothing extra
A product live this week, while the big program you keep restarting waits its turn
Click below. Pay $29. Open the app and answer the questions.
You will know more than you know today. That part is certain. You keep learning, that is who you are.
The question is whether any of it will be earning.
Most people in your position give the big product another year. They plan it, restart it in June, and shelve it again in November.
The people who get somewhere spend one afternoon making something small and putting it up.
The gap between those two is not talent. One of them finished.
The smallest thing you can sell that still fixes something. One problem, solved in one sitting, at a price nobody has to think about.
It is more useful. A small paid product is how you learn whether anyone wants what you know. You do not need a following to sell something to five people.
Almost nobody has that problem. Small is the point. The app will tell you when an idea is too big and help you cut it down.
You need to answer questions and click download.
A finished written product. You choose where to host it and how to take payment.
Run it again with different answers. Builds are unlimited.
Yes. Build a new micro-product any time you want one.
Because you get everything immediately. I would rather price it low and be honest than price it high and hide behind a guarantee.
Here is everything you get:
Full access to the Micro-Product Builder app, with no subscription attached
Your idea tested against Hot and Small before a single word gets written, so you are not building something nobody wants
A name for your product that a buyer understands in one read
The complete outline, structured so the buyer gets a result and not a lecture
The finished product, written for you, ready to hand over the moment someone pays
A file you own forever, yours to sell or give away
The 150 Product Ideas Library, so you never face an empty screen
Unlimited builds, because a new idea next month should cost you nothing extra
A product live this week, while the big program you keep restarting waits its turn
Click below. Pay $29. Open the app and answer the questions.
A $37 bootcamp brings people in. Her Digital Course Academy sells at $1,997. Same audience, two very different price tags.
Her audios start at $7 and run to $49. Her therapist training runs into the thousands. The $7 product is what makes the expensive training possible.
A membership most people join for a couple of hundred dollars a year. The certifications and live events behind it run into the thousands.
